In this era of advanced technology, entrepreneurs cannot survive by opening shops in the physical market alone. Business world has a fear of getting lost in the market if they don’t get digitalized in these changing times. Everyone is more relying on digital platform nowadays, so does the customers. They prefer purchasing goods online to save their time and energy. When everything is at our fingertips, we prefer using that comfort in every realm of our life.
The world is still trying to cope up with the transformation after the pandemic of Covid 19. Many things that we used to do out manually have been turned to the digital arena by the coming of pandemic. When so many restrictions came along with the pandemic, we were forced to make a shift of almost everything from physical to virtual. Businesses also face immense challenges by this rapid change in all domains of life. The brighter side is the vast scope of new platforms to explore different business strategies.
Web hosting is a virtual medium through which we can make our website accessible to everyone on the internet. Websites can store their files in a space in the web server allocated by the hosting providers. It’s a process of renting or purchasing space for housing a website. It has an essential role in guaranteeing the website speed, availability and performance. Shared hosting/Managed hosting, Dedicated hosting, Cloud hosting, Email hosting, etc. are the important types of hosting. Shared hosting is getting many websites reside in one server.
Dedicated/Managed hosting is the process of client leases the entire server for their service. Cloud hosting is an advanced form of hosting where websites are accessible through cloud recourses. Instead of a single server in the traditional hosting, cloud hosting uses a network of connected virtual and physical servers to host websites or applications. In email hosting, the hosting servers are in the form of email.
Digital marketing is the new age strategy to promote our goods and services through internet and other forms of digital communication. Any marketing campaign that is visible on phone, computer or tablet can be categorized under digital marketing. This includes emails, social media, we-based advertising, etc. There are many types of digital marketing like, Search Engine Optimization(SEO), Content marketing, Social media marketing, Pay-per-click marketing, Affiliate marketing, Native advertising, Email marketing, Mobile marketing, Marketing automation etc.
When we moved to the age of smart phones, it was a major breakthrough in the digital marketing scenario. Several business services have been made accessible in the mobile phones through apps. The development of mobile apps plays a principle role in digital marketing. The market of mobile phone is increasing rapidly and every smart phone has at least one app in it. We can see the immense varieties of apps in our most modern mobile phones. Mobile app developers have to be up-to-date to do innovations and learn new strategies to compete in this race. Studies tell that 90 percent of people’s mobile usage comes from apps. We can see mobile traffic overtaking desktop traffic in the coming years. The most used mobile apps are, Instagram, Facebook, WhatsApp, Telegram, Snapchat, etc.
The term Electronic Commerce (Ecommerce) is the process of buying and selling goods and services over the internet. Individuals and companies can do the same through major marketing segments like computers, smart phones, tablets and other digital devices. Almost all the products and services are available via ecommerce transaction including vegetables, food, stationary, clothes, books, tickets, banking, gadgets, etc. The four major segments of ecommerce are business-to-business, business-to-consumer, consumer-to-consumer and consumer-to-business.
A well-established digital marketing firm
Jachoos, an IT and digital media company, has a proven track record in most of the above cited topics. We offer services like digital marketing, business web hosting, app development, ecommerce, technology and software solutions, media, and professional content writing. You can avail any of the above services at an assured quality from Jachoos. Don’t waste your time to benefit the best service and reach new heights.