ChatGPT is indeed a trend in the town. Playing around withChatGPT is one of the fun activities people are engaged in irrespective of their age. People from different domains are also trying out the possibilities of it. Keep in mind that it is not just from the digital marketing or IT services domain where it can be used directly. However, each domain is using it in different ways. Like any other trends that have happened before, this is not something new. This is utilizing a prevailing technology to enhance the user experience.

Not just a regular trend

Trends come and go in regular intervals. See what happened with the Clubhouse.  It came in which novel form factor. It set a trend and now it is almost gone. But I don’t think ChatGPT is anything like the Clubhouse. It is here to stay, something more like cloud hosting services, as long as any mightier opponent comes its way.

ChatGPT vs Google

ChatGPT is basically functioning as a search engine from the parent company OpenAI. In fact, another level of search engine. While conventional search engines, Google in particular, behave like a huge database, getting activated by a search term, producing results for you to research.  Indeed, in some cases, Google gives direct answers as well. ChatGPT does that in a different way. A whole new level.

When you start a search in ChatGPT, it is more like starting a conversation with a person. Not just a person. A person with an immensely high level of knowledge. Its conversational approach and the ability to remember the thread makes it an immediate favorite among the crowd.

With ChatGPT you may ask well crafted, errorless questions as if you are talking to a person and you get the answer right away without needing to research in different pages like the other search engines provide. The more descriptive the search term the better the answers will be.

Coming to the Point

Google is a search engine highly dependent upon the database they have. Most of the searches in Google are giving results from which we have to choose, research, analyze, compile and find answers according to our convenience. This is indeed a time consuming process. On the other hand, chat GPT is giving you the answer as such. They do this by choosing, searching,  and analyzing and combining to synthesize the answer for your search.

So, basically chat GPT is a great tool for one who is looking for definite answers. Something like getting scientific answers, producing a write up or writing a code. It can also be used to check and correct codes. In fact, a great tool if you are having something like an IT services or a web designing company requiring a high amount of reviewing codes.

When you are looking for indefinite answers like opinions, ideas and interpretations, ChatGPT’s answers can be biased based on the volume and percentage of information already available on the internet. Also, to get some of the definite answers you need researching. In such cases, ChatGPT will not be an ideal choice as the answers are readymade. Same for content writing services, the most trolled sector in the name of ChatGPT.

Is ChatGPT a Threat to Google?

So, we cannot tell that ChatGPT is a direct contender of Google search. The best part is, even ChatGPT doesn’t count itself as an alternative for Google search engine. When asked about this, ChatGPT’s response was like ‘As a language model, my primary function is to generate human-like text based on the input provided to me. I am not a search engine like Google and my capabilities are different. Google has a vast amount of resources and a team of experts working on their search algorithm which makes it hard for me to surpass Google as a search engine. However, I can assist you in generating text, answering questions, and providing information in a conversational manner.’

Is ChatGPT a Threat to Content Writers?

And when asked whether it is a threat to content writers, which is another rumor in the air, this was the response from ChatGPT. ‘No, I am not a threat to content writers. I am a tool that can assist them in generating content, but ultimately it is up to the writer to review and edit the output to ensure it meets their standards and effectively communicates their message. Additionally, my use cases are usually in generating large amounts of text and in certain specific scenarios like summarization, question answering and language translation.’ Even in this response a grammar correction was required.

Whenever asked about comparison to Google, ChatGPT kept on repeating that it is a language model and not a search engine. This reinforces that ChatGPT is in no mood to replace Google. However, people started to use ChatGPT for searches which is troubling Google. As per the latest reports, Google is working on about 20 separate AI products. Most of them are to be released in 2023 itself. And no wonder, if one among them is a ChatGPT competitor. Or a more powerful Google assistant too would do.

With the popularity, experience and follower base Google already have, if they put forward a ChatGPT contender, it will definitely give a hard time for ChatGPT. The sooner this step, the better it becomes for Google. One thing is certain, this competition will bring about drastic changes in several industries, mostly the one providing digital marketing and IT services. However, replacing a job role like content writers or developers with ChatGPT or similar AI techs will not happen any time soon.

With the advancement of technology over the last decade, smartphones have become considerably more popular. As technology advances, commercial enterprises will employ technology for marketing and business. There are now over 4 billion smartphone users. As a result, mobile apps are in high demand among established enterprises and businesses. Aside from improving sales and services for businesses, mobile applications assist company owners in enhancing their return on investment in a variety of ways. A wide variety of mobile apps are produced by professional app development companies for businesses of all kinds.

There are several advantages to employing mobile applications for a company/business firm. Sales or e-commerce is one of the primary factors.

Different types of mobile apps 

You must pay special attention to your strategy if you want to be successful when investing in a mobile app for your business. There are several methods to go mobile depending on your branding requirements. Though the fundamental purpose of your app is to communicate with your consumer base, the goal of the contact varies greatly between companies. Various kinds of mobile applications are developed and maintained by professional app development companies in order to grow and develop many businesses.

These are a few of the most popular and efficient ways we’ve seen in the marketplace (with examples).

• Task resolution apps. 

These applications enable consumers to complete activities or enjoy services provided by your company remotely and effortlessly.

Task resolution is one of the most fundamental features of most mobile applications.

• Apps for Loyalty

Consumer loyalty can also be increased through mobile apps. Loyalty programmes and incentives are offered by brands such as ASOS and Starbucks to reward ‘excellent consumers.’

• Apps for Entertainment

Apps aren’t usually designed to execute things on their own. You can maintain the majority of your consumers engaged by amusing people with your company’s app, even if no rewards are offered.

• Customer Service Apps and Chatbots

These apps adhere to the fundamental communication concept. They act as a conduit for troubleshooting between brand workers or software and consumers. Users can file complaints and discover answers, while companies, for their part, can alert consumers of upgrades and new services.

App development companies make mobile apps for businesses that offer a variety of benefits. Some of them are. 

• Customer loyalty

Businesses in highly competitive market sectors must go above and beyond to create consumer loyalty. Mobile applications may provide them with a benefit by increasing recurring business prospects and improving referral rates. They can also increase the rate of acceptance of new products and services.

Mobile applications provide one-way and two-way contact between small businesses and their consumers. Convenient communication leads to continuous engagement, which allows firms to track consumer behaviour over time and change their tactics accordingly. Mobile apps can boost consumer happiness in this way for a relatively low price. A lot of top web development companies place a great deal of emphasis on customer relationship specifications.

• Promotions and offers are aided by mobile apps. 

Excellent Assistance with fantastic discounts and promotions, you may create a mobile application for a large number of potential clients. To get the benefits of mobile applications for business, make an enticing offer and information via an app. The aim is to reach out to a large number of customers with your offers via timely alerts and in-app pop-ups.

• Advantages of Personalized Marketing

Businesses may give a personalised experience with mobile applications, which improves association, loyalty, and retention. As a result, personalisation has become the new branding norm.

• Create a Personalized and Direct Marketing Channel

The marketing team is another area of your company that might really benefit from a personalised mobile app. The first obvious benefit that digital marketers gain when firms go mobile is direct access to consumer information.

The information gathered from user sessions and entrance points into your app may be quite beneficial in optimising your marketing activities. An app helps to distribute content to your consumers more successfully than some other traditional marketing methods once your marketers have all of the data they require. Whatever your marketing plan or objectives, becoming mobile allows you to put the best deals at the user’s fingers.

• Brand awareness

Push notifications in mobile applications can help keep consumers and clients interested over time. Through the applications, SMBs may notify all or a subset of consumers about product announcements and promotions. They may also execute granular targeting using data such as location and previous engagement history.

JachOOs; your IT and Media Partner

JachOOs is one of the most reliable web and mobile app development companies in Dubai, we cater to a variety of businesses and enterprises. We have a team of IT and digital marketing specialists that are extremely knowledgeable in all elements of online marketing. We work with you to assess the effectiveness of your business and its online presence. You will always be competitive and relevant if you use our skilled service.

Designers are looking ahead with inventive approaches to branding, print, and digital design as we near the end of the epidemic. Graphic design trends for 2023 are expected to demonstrate creativity at its most indulgent, with logos, apps, and company identities taking on an entirely digital and futuristic feel. Font trends in 2023 will also play a prominent role as the cornerstone of brand identities, with deformed type and condensed typefaces adding different characters to ventures. Top web and graphic designing company like jachoos use the help of expert graphic designers to make websites and other marketing platforms attractive and eye catchy.  

Graphic design trends are influenced by major historical events, and recent events have left a lasting cultural impression. The world’s political and environmental developments had an immediate impact on artists. These inspirations have an impact not just on individual artists’ designs, but also on corporate design spaces, marketing, and enterprises in general. This also refers to the pervasiveness of graphic design in everyday life. There are a few patterns to be found. Original graphics continue to outperform films and presentations, charts, stock imagery, and internet memes in terms of engagement.

Some of the major trends in the graphic designing companies that the top web development company is going to employ will be like,

• Illustrations 

Authenticity is highly appreciated and prized in the field of graphic design. Classic drawings will never go out of style, they will always have an important role in this field. 

Illustrations give a familiar and homely feel to your brand, inviting consumers in to feel safe. It is always said like, a picture paints a thousand words, which shows the importance of illustrations and pictures. Authentic illustrations are used for branding and marketing by most well-established graphic designing company.

• Typography 

Bold fonts and typography are very effective at catching the eye. They present strength and vibrancy, which could tell the consumer what’s happening. When looking forward, 3D typography is becoming more popular. There is even more of a canvas for the typographic designs to pop through in a 3D situation.

Background words may not be regarded as particularly classical. But it is precisely for this reason that this graphic design trend has and will continue to connect with people seeking greater creative flexibility in their branding.

• Motion graphics.

Motion graphics are one of the popular forms of graphic designing now. It could attract and engage with audiences much more easily. Social media like Tik Tok and Instagram have popularised this form. This engagement-boosting approach is used by many of the best IT businesses in their UX designs, namely landing and product information pages. 

• Nostalgia for the 1990s

Nostalgia will always have a strong impact on branding. The 90s aesthetic, in particular, is expected to make a significant reappearance. Those who grew up in the 1990s, notably those in the graphic design and marketing industries, are now in a position to make a difference. People will seek solace in familiar styles in the aftermath of the epidemic. The vintage aesthetic of the 1990s fulfils that while also adding its flavour.

• Dark mode 

Dark modes have become popular with social media designs. Dark mode began on mobile devices, then shifted to social networks and now it’s on most websites and interfaces. This has the extra benefit of being beneficial to your eyes. Consumers spend a significant amount of time staring at displays on their gadgets, whether for work or enjoyment. Eye tiredness is decreased by using the dark mode.

This graphic designing company trend is distinguished by its sleek, modern aesthetic appeal and clarity. Designers should think about this if they want their customers to stay on their website for a long time.

• The return of sans serif 

This one needs its section. Because of the appearance of a classic typeface that is too old-fashioned, it is no longer employed in branding. It has since reclaimed its place as a graphic design trend.

Serif fonts add a nostalgic element to typeface design by evoking feelings of security and tradition. As one of the oldest typefaces, it has a personality and history that many others do not.

Jachoos technologies is one of the top web development companies in Dubai, which offers different kinds of graphic designing and marketing needs for a business firm. We have a team of digital marketing experts who have exceptional expertise in various aspects of online marketing. We engage with you to analyse the efficiency of your company and your internet presence. With our experienced service, you will always stay competitive and relevant.