Brochure & Flyer

Brochure & Flyer

There are several ways a business can promote its products and services. One of such methods is the use of brochures and flyers. Despite the growing influence of online marketing initiatives, brochures and flyers remain an effective option for creating awareness about a brand or its products. They often feature captivating visual effects and detailed product-specific information.

Today, brochures and flyers are still considered to be priceless tools in every marketing plan as they send subtle message that a business is professional and reliable. They are easy to distribute which makes it possible for a business to reach out to many new prospects.

Difference between Brochure and Flyer

A brochure is a standard-size paper that features a trifold layout with page insert which is used as part of business or product promotion. It performs three primary functions:

• To follow up after a first time sales contact
• To give detailed information about a business or product
• To be used as follow up to a postcard in direct mail marketing

On the other hand, a flyer (also called handbill) is a piece of paper that is used for business or product promotion but contains less details compared to a brochure. It performs three primary functions:

• To announce events e.g. concerts and club events
• To give brief information about a product
• To serve as fact sheet at a trade show or conference

Key benefits of brochure and flyer

Cost effective: They are inexpensive compared to some online marketing options as you can produce them according to your budget. Plus, they also decrease in price when you produce more.

Business Authority: Brochures and flyers send the message to prospects that your business is professional and established. They reflect your seriousness to do business.

Audience reach: Brochures and flyers offer the opportunity to reach your target audience using several methods such as door-to-door mail drop, newspaper inserts, street distribution etc.

Personal touch: When a prospect holds your flyer or brochure, it’s a sign that you’re half way to getting your message across, and that you have established a personal relationship with them.

ROI: Flyers and brochures are tools that require low efforts but have high impact. When strategically distributed to places like stores, gyms, restaurants, schools etc, they can create the desired results.

Why choose JachOOs™ for your brochure and flyer services?

A brochure or a flyer should tell your story and be able to win potential customers to your side. At JachOOs™, we can help you design flyers and brochures that will help you connect with prospects, build credibility about your product (or brand) and generate high return on investment.