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Search Engine Optimization

Search engine optimization refers to the methods, techniques, and tactics used to improve search engine rankings and boost site traffic. With thousands of websites in every niche, search engine optimization (SEO) is vital as it helps search engines decide which pages contain the most relevant and up-to-date information, as well as sites that are user-friendly. Every business with an online presence must be interested in SEO as it’s the prominent source of organic (non-paid) traffic.

Over the years, search engines have continually updated their algorithms to understand search queries better, and promote websites that are relevant to the queries or demote irrelevant results in rankings.

    Here are some of determining factors for search engine rankings (Google):

  • Content quality
  • Keyword density
  • Referring domains
  • Mobile usability
  • Dwell time
  • On-page SEO
  • Total number of backlinks etc

Search Engine Market Share

Although Google is the most popular search engine, other search engines can provide traffic as well. Here’s the search engine market share according to NetMarketshare.

  • Google – Global - 69.89%
  • Bing - 11.94%
  • Baidu - 8.53%
  • Yahoo – Global - 7.78%
  • Ask – Global - 0.25%
  • AOL – Global - 0.25%
  • Excite – Global - 0.01%

Key Benefits of Search Engine Optimisation

It’s Inexpensive: Ranking your website is virtually free. There’s no need to pay for advertising or pay per click. Aside from a small budget to cover SEO costs, there’s no fee to pay. After working hard and meeting the SEO requirements of search engines, you can watch your website reap the rewards.

Increase in Traffic: SEO helps increase a website’s visibility. The higher your site ranks on Search Engines Results Pages (SERPS), the higher the chances of experiencing more click-through rates (CTR) on your website.

Higher Credibility: People have many expectations from Google. They expect Google to know and give them the best results to queries. Consequently, a higher search ranking signals credibility to users because they trust Google. This helps your brand gain more credibility too.

Greater ROI: SEO guarantees better return on investment than advertising. When you advertise, and 100 people click your link, only 10 may result in sales. However, when you get 100 clicks from Google, 20% of the visitors may convert to sales. It goes without gainsaying that visitors from search engines are more valuable than from ads.

Outrank competition: If your search engine optimization is expertly planned and executed, it can help you outrank your competitors. This makes you appear as the dominant brand in the industry, and also enables you to capture a more significant part of organic traffic.

Why choose JachOOs™ for your Search Engine Optimization services?

SEO may seem complicated because of its requirements, which makes it hard to make appreciable progress. At JachOOs™, we are here to help you optimize your website to rank higher on search engines. Our SEO strategists are experienced and are ready to help your business do better on search engines.

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