What are Google Ads?
In recent years, the marketing landscape has changed tremendously, and Google Ads is one of the platforms fueling this transition. Google Ads is, without a doubt, one of the most effective paid online advertising platforms.
Google Ads enables businesses to reach out to everyone who uses Google to look for information, products, or services on the internet. When used correctly, Google Ads can bring you a huge number of visitors who are looking for exactly what you have to offer. If you don’t have a Google Ads account for your business yet, or if you aren’t using your Google Ads account to its maximum potential, you should strongly consider doing so.
Google Ads is an important digital marketing tool for any company trying to get relevant ad copy in front of its target audience. You only pay for genuine, measurable outcomes with Google Ads, such as website clicks and company calls. A pay-per-click (PPC) campaign is what this structure is called. You can choose to make your target audience global or local, and you can set a monthly Google Ads campaign ad-spend cap that Google will automatically follow.
How do they work?
You may be curious how Google Ads works now that you understood what it is. When you start a Google ad campaign, you’ll tell Google which of these three objectives you want to achieve:
- Increase the number of phone calls to your company.
- Increase the number of people who come to your store.
- Direct users to your company’s website or landing page.
After that, you’ll choose whether your ad copy will be sent to a worldwide or local audience. Next, you’ll tell Google what makes your business unique by using images or three brief lines, and Google will utilize this information to help you write your ad copy. Finally, you’ll set your budget, which Google will use to forecast the performance of your Google Ads campaign, and Google will go live with your ad. Your ad will rank high and appear as a top search result, and as more people click on your PPC campaign advertising, your firm will move closer to meeting its budget.
Google Ads are divided into five categories.
The methods outlined above are the same for all Google Ads campaigns. However, no two Google Ads campaigns are alike; in reality, there are five main categories of Google Ads:
Search Network Campaign
Your ad will appear not only on Google Search and Maps, but also on hundreds of other Google search partners, such as YouTube and Google Shopping, if you run a Search Network campaign. When consumers search phrases relevant to a keyword for your campaign on any of these sites, they’ll see your ad.
Display Network Campaign
You can get visual ads in front of people who use Google Display Network products like Gmail and YouTube by running a Display Network campaign.
Instead of using a user’s keyword, Google will use product data from your web store to determine how and where your ad will appear within Google Shopping.
Your company will be promoted via a video ad on YouTube and other Google Display Network properties as part of a Video campaign.
Your ad will appear on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners, and many other publishers that display app advertisements when you run an App campaign.
The Best Google AdWords Service
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