Email marketing, though not an entirely new way of promoting a product or service has always been a successful method to build your brand name and generate leads. It takes your service or communication directly to the customer who has already visited your website or is looking for a similar product online. This is a highly targeted and cost-effective way to market your business to large number of prospective customers within a short duration. You can also plan it as an extensive campaign to create a large customer base and also as an effective strategy to maintain relationship with existing customers.
Benefits of email marketing
Email marketing can be used as an effective strategy to promote your business. A few of its benefits include:
Cost effective– The costs involved in email marketing is much lower than other forms of marketing like paid promotions, television ads, print ads etc. For startups and small businesses, there are even free email marketing tools available that helps to send personalized message to hundreds of customers with zero cost.
Target driven– Email marketing is not just about sending unsolicited messages to a large crowd without limits. It is a highly planned strategy that primarily identifies prospective customers by tracking their online behaviour through software support. Such customers who have shown interest in your products are then contacted through follow up mails that provide them necessary support to purchase their desired product or service.
Flexibility– Email marketing can have great flexibility like choosing the format of the message that you want to send. This can be a text, image, Gif, short video, infographics or a combination of many as you think is the best to convey your message.
Personalisation– This is the greatest benefit of employing email marketing for your business. The customers can be offered a message that they are interested in. For example, if a person is interested in food items, only those mails that talk about restaurants or food products will be directed to him.
Enhance sales– As email marketing focus on target customers there is an increased chance of conversion and lead generation happening easily. With a creative and inspiring design, relevant information and a strong call to action, marketing mails can be a vital tool in enhancing the number of sales.
Wide scope– The scope of email marketing is much higher compared to other forms of marketing. This is because it can be used effectively at different stages of the sales process. For example, you can inform potential customers about your products and services, convey exciting offers and new product launch to existing customers, maintain customer relationship by sending seasonal greetings etc.
Measure success– It gives you the ability to measure the impact of your mails on the customers using email marketing tools. As customer shave an option to give their feedback immediately by fine tuning their content or unsubscribing the mail, it makes you aware of the success of the campaign and plan future campaigns.
Ecofriendly –It is ecofriendly compared to other options, as there is no printing or use of other materials involved in this. Printing involves cutting down of lot of trees to make paper, manufacturing ink for print, usage of electricity etc.
Saves time–Email marketing helps to save a lot of time as we can send automated emails to thousands of customers at the same time. As they are personalized messages, the same template can be used for setting numerous campaigns.
Tips to consider for effective email marketing
Although an effective marketing tool, it is important not to use it like a spam mail. Receiving frequent marketing mails can irritate people if it is irrelevant to them.Here are a few tips to make your email marketing campaigns effective.
Target right people – You must do proper research using effective software to find out the right customers who are interested in your products before targeting emails to their inbox. Otherwise, they may find it irritating and mark your mail as spam. Repeated spams can even fail your campaign.
Confirm correct email delivery – The email addresses of target customers should be verified to ensure that it reach their inbox safely. If not, your effort would go in vain. Also, usage of certain words in subject line like ‘free’, ‘click here’ etc can make your email considered as spam by spam-filters used by email services.
Ensure good layout – The marketing mail should be well planned and designed using relevant content, creative images and informative videos to ensure that your mail is welcomed by the receiver or customer. It should have a feel-good layout to entice people into reading the same towards the end. The size of the mail and its contents shouldn’t be too high to avoid download issues.
Setting up a new email marketing campaign?
Are you planning to set up a new email marketing campaign for your business? Our professional digital marketing team at JachOOs are experts in preparing highly target-driven and result-oriented email marketing campaigns for businesses of all sizes and verticals. We have access to all email marketing tools that can help you to create maximum leads and sales for your business.
