The world is completely enamored with videos as they give a safe haven from the increasing amount of textual information available online. Apart from that, they also help us relax and provide a pleasant distraction from everything. We need videos and content they give now in this time of the deadly pandemic Covid-19, more than ever before. For that, we need to do social media platforms and explore the varied contents. Indeed, video content has taken over our lives to the point we can’t remember how life was like before it!
Video is a powerful marketing tool in today’s hi-tech world. Consumers are increasingly relying on video media to help them explore products and services, make decisions and educate themselves on key aspects. As a result, video marketing is already being used by more than 85 percent of organizations. Video marketing provides organizations with an appealing, versatile and shareable tool to reach their audience, in addition to being convenient and efficient. With the economic changes brought on by the pandemic, this number has only risen. The market need for video content will continue to rise because all types of business and industries understand its benefits now. Some of them are given below.
Wide accessibility
In the vast world of media, there is an increasing demand for our attention. We are continuously bombarded with content and visuals that overwhelm us on social media. However, videos stand out from the others in terms of user accessibility. Marketers may use video to make tales and provide information about their customers by combining images, text, music and other elements. The value of a video content is obvious to anyone who has sought to master a new skill or interest. To accurately transmit information, effective video reduces language and technological communication problems. Even audience with physical disabilities can be considered when pairing transcripts and captions with the material in the appropriate method.
Added value
Video content has the ability to add value to any company. According to the surveys, more than 90 percent of marketers claiming to have earned a new customer as a result of a video. This is why video is said to be a medium you can’t afford to ignore in your business. You need to know your audience, make a plan, and then create a compelling story that may be used as a promo video. Using video can potentially be a lifesaver in these difficult economic times. You can make innovations in your business using a video content. Whether you are using video to enhance your SEO strategy or to create a YouTube channel to educate potential audience about your product, video can add value to your company like nothing else.
Conveys a story
Video is significant because it can coney a story. This sort of marketing is effective because it helps firms to transit emotions and answer the fundamental whys of product and service marketing. Stories elicit empathy and can lead to increased sales by attracting a larger audience. As a result, storytelling gains the power change the market and consumerism. Audience wants narratives in order to comprehend how products and services affect their lives. In terms of power and comprehensibility, stories have repeatedly proven to outperform the statistics. Businesses can raise their potential regardless of the surrounding economic situations by including both in video content.
Engages the lazy buyers
Video content is not only an excellent learning tool, but also a very easy medium to consume. Today’s life is far too hectic to devote time to reading lengthy product descriptions or researching services in depth. The modern customer expects to see a product in action before purchasing it. One of the most important factors driving the use of video in content marketing is video preference. Video marketing has the ability to reach a large number of people and works on multiple levels, even the laziest ones. Make sure you’re speaking to the potential client’s ears as well as their eyes.
Attracts mobile users
Videos and mobile phones are inseparable these days as they go hand in hand. According to research, 90% of people view videos on their smart phones. This is unsurprising, given how busy people’s lives are. As a result, the number of smartphone users continues to rise, which is great news for marketers. The larger your video audience is, the more smartphone users there are. Furthermore, according to Google, mobile users are 1.4 times more likely than computer or television users to see advertisements. Not only that, but they’re more likely to pass them on to others.
First-class video services
Jachoos is well equipped with experienced and skilled video editors who can meet all your requirements on time. We offer whiteboard animation video services that helps to enhance your business in the market. Whether you want to promote your brand or products, we are happy to assist you with a quality service.
