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Blog Creation and Promotion

Blogs have become a vital part of today’s cyberspace for individuals and businesses. Though blogs didn’t exist 20 years ago, they have become popular today as there are over 1 million of them. Today, blog creation and promotion have moved beyond a pastime into an effective business tool.

According to Hubspot’s 2012 Inbound Marketing Report, 57% of companies that operate a blog admit to acquiring a customer through the blog. Statistics like this, and several others attest to the potency of blog creation and promotion in attracting prospects, building relationships with existing customers, as well as effectively reaching targeted audience with relevant information at almost no cost.

Processes involved in blog creation include:

Choose your blogging platform: There are several blogging platforms such as WordPress, Blogger, Tumblr, etc. For the sake of control, security, and customization, WordPress is the most recommended platform.

Register a domain name and hosting: A domain name serves as your address on the internet e.g. www.youraddress.com. A hosting service helps keep your files accessible to everyone e.g. GoDaddy, Bluehost, etc.

Design your blog: This involves changing your blog’s design, installing new plugins and optimizing it to be search engine friendly.

Add posts and pages: You can now publish new blog posts with quality images.

    Some processes involved in blog promotion include:

  • Building your email list and sending them to create awareness about new posts
  • Participating in online communities (like reddit, warrior forum, Inbound.org etc) to promote your blog
  • Optimizing your blog and content to be search engine friendly by complying with Google’s requirements
  • Sharing your posts on social media networking sites like Facebook, Twitter, Instagram, Google+ etc

Key Benefits of Blog Creation and Promotion

Brand awareness: A blog helps your business become visible to prospects. When your blog is optimized for search engines, more people can see your business which helps generate interest.

Engage customers: Blog creation helps you engage your customers to know what they want and how they rate your business. It’s an effective tool to garner feedback.

Generate traffic: Search engine optimized blogs enjoy organic traffic that helps boost brand visibility and generate new leads.

Repeat visitors: An engaging and informative blog makes readers return at their leisure every week to get fresh content. It turns your website into a regular online destination.

Industry leader: A blog helps position your business as an industry leader when you share helpful and relevant content. It boosts the credibility of your business.

Why Choose JachOOs™ for your blog creation and promotion?

With over 72 million WordPress users alone, making your blog stand out is not an easy task. While many people create blogs, very few engage in blog promotion which is vital for success at blogging. At JachOOs™, we have all the tools to create and customize a blog for you. We can also help promote your blog to enhance its visibility and boost traffic.

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